Tom Johnston made a great comment about wine or the wineskin read the complete article.
I don’t know about you, but I don’t go to Starbucks for the paper cup. I go for the coffee. For me, it’s all about the contents of that cup, not the 10% recycled cup or the 30% recycled sleeve. I will not buy more Starbucks if they make the cup more cool looking. In fact, by taking a minimalistic approach to the packaging of their product, Starbucks actually is making a bold marking statement: our product is so good you will pay way too much for our really good coffee in this simple paper cup. And they are right. In a society that focuses on the externals of life, the appearance of things, they have masterfully highlighted the quality of the content by the use of a simple package. ...more...
No comments:
Post a Comment